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Assistant Brand Manager


Assistant Brand Manager- Casablanca
Entreprise
Unilever est l’un des premiers fabricants de produits de consommation quotidienne. Les principales nouveautés de nos trois divisions - les produits alimentaires (Foods), les produits d\'entretien de la maison et des produits de soins de la personne (Home Care & Personal Care) sont énumérées ci-après. Nous sommes le leader du marché de l’entretien domestique dans de nombreux pays avec toute une gamme de produits de nettoyage et d’hygiène. Nombre de nos produits d’entretien occupent la première place du marché avec des marques telles que Cif, Comfort, Domestos, Omo, Skip et Snuggle. Sur le marché de l’hygiène personnelle, nous sommes le leader mondial des nettoyants cutanés, des déodorants et des antitranspirants. Nos principales marques internationales sont Axe, Dove, Lux, Pond\'s, Rexona et Sunsilk
Purpose of the role:
Build local understanding of Deo category.
Regular use of research findings, consumer, customer and shopper opportunities.
Champion on a continuous basis consumer understanding to secure a truly consumer-led vision and strategy.
Understand broad consumer trends and also specific consumer issues with the brand:
-Identify opportunities for local business to drive growth.
-Adjust brand plans in the light of new category understanding, competitor activity or market changes.
Managing ‘max the mix’ of Deos and making adjustments to deliver Annual plans and Profit targets:
-Delivers against annual TO & profit targets.
-Monitors and protect brand profit margins.
-Controls brand expenditure vs. Budget.
-Makes budget adjustments in response to market events and competitor movements.
Managing launch/relaunch plans of Deos :
-Execute launch plans using funds efficiently to achieve measurable objectives and grow the business.
-Ensure excellent execution of launch plan to drive distribution , trial, loyalty and awareness.
-OTIF launch/relaunch: Communication and activations deployment for Deos. 
Manage communication plan (ATL, BTL, PR, 360° activation program,) in compliance with the market development program:
-Implement integrated above and below the line brand plans.
-Manage budget.
-Establish productive working relationships with local support agencies.
Leads multifunctional teams to execute the national brand plan in keys channels and achieve the brand objectives.
S&OP weekly meetings to review and follow marketing and trade activities, define the demand for Deos & One shelf portfolio:
-Ensure alignment across portfolio activity.
-Ensure marketing plans are implemented down to individual channel level.
-Ensure maximum synergy is achieved between customer and brand objectives.
-S&OP: inputs for innovation and demand assessment.
Rollout of Oneshelf project in both Morocco and Algeria by leading cross functional team: CD, finance, SC, R&D.
Ensure tracking of Oneshelf SKU’s performance and review demand plan accordingly.
Define with CD team channel strategy for Oneshelf products:
Ensure portfolio rationalization based on competitive intelligence and performance tracking.
Profil du poste
BAC+ 4 or more. Business school.
2 to 3 years of experience in a similar position.
Team alignment/leadership.
Self motivation.
Good command in English.
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